Our team was given the challenge to develop basic elements for a national ad campaign for Little Debbie Snack Cakes. We threw dozens of ideas at the wall, but none stuck better than focusing on the nostalgic, uplifting experience adults have when they eat Little Debbie. Accordingly, we wrapped our campaign around the idea of "The Taste That Takes You Back".
The images above depict a bus stop sign created with lenticular printing. As a person takes a seat, the image changes. To their perspective, the adult in the sign sits and transforms into a child, eating a Little Debbie snack.
